This project centered on developing a cohesive brand identity for Lan Sum Sum, focusing on creating a logo, poster, and promotional materials, including a discount card.

The goal was to capture the essence of authentic Hong Kong-style delicacies and evoke a sense of nostalgia among customers. The design process involved researching traditional Hong Kong aesthetics and food culture to create visual elements that resonate with the target audience.

1. Logo Design: The logo features the client’s signature hairstyle, symbolizing personal connection and authenticity. This unique approach helps differentiate the brand while reinforcing its identity.
2. Typography: The entire brand typography utilizes old Hong Kong-style font types, further enhancing the nostalgic feel and connecting with the cultural heritage of the cuisine.
3. Poster Design: All poster designs incorporate light color tones as a design base, ensuring a warm and friendly vibe that invites customers to engage with the brand. The posters showcase the variety of nostalgic products offered by Lan Sum Sum, using appealing imagery to attract attention and communicate the brand's message effectively.

Overall, the project aimed to establish a strong visual identity for Lan Sum Sum that connects with customers on an emotional level, enhancing brand recognition and loyalty.